Stagi∙ng /ˈstājiNG/ noun
Adding cost-effective amenities and improving the general cleanliness and condition of the home. By highlighting your home’s strengths and giving prospective buyers a sense of how they would utilize different spaces, you can help them develop emotional attachments to your home.
“You don’t get a second chance to make a first impression.”
National Association of Realtors’ Statistics
- Staged homes sell 80% quicker and for 11% more money.
- Most buyers make decisions within 15 seconds of entering the home.
- A staging investment of 1-3% typically generates a return of 8-10%.
- 85% of buyers browse online before visiting – beautiful photos matter.
Handling the Competition
When a seller stages their home, one of two things happen: (1) the home becomes more valuable than other comparable properties in that price range; or (2) the price of the home increases and becomes the lowest priced option in the next higher price range.
View a sample copy of our Staging Report for more ideas.